Mobile App Development
Our UK-based team of mobile app developers can help you grow brand engagement with an intuitive, fast, creative and interactive app.
With UK customers now using smartphones more than desktops to access the internet, and mobile app usage on the increase it could be a good time to invest in a mobile app.
Expert mobile app developers
There’s no question that a strategically conceived mobile application can reap massive rewards when it comes to building relationships with your customers, but with 73% of users expecting a mobile app to be easier to use than a mobile website, it’s important that it’s up to scratch – that’s where we can help you.
While you’ll create the concept behind the mobile app, we can provide a complete focus on the user-experience. As well as needing to look good, we know that the mobile app we create for you needs to be.
A mobile app needs to have:
People don’t like complexity at the best of times, even less so on a small screen. We’ll help make sure your app makes a current process simpler, otherwise people won’t use it.
This is closely related with simplicity; if the app doesn’t have a great user experience and make it easier for the customer to do something, then no-one’s going to use it more than once.
Fast App Load Speed
In an age of real-time, if your new app doesn’t load within seconds, people will move on to the next one.
Is a mobile app right for my company?
It’s important to us that you get the right business application for your needs, objectives and budget – we’d never build you a mobile app if we felt you could achieve the same app-style capability, for less money, on a mobile-friendly website.
That’s why, before we even start to think about the build, we talk to you about what you’re trying to achieve, and then work back to be absolutely sure that a mobile app is more suitable than say, a web app or desktop app.
Generally speaking, the benefits of a native mobile app (a mobile app that ‘lives’ on the mobile device and is accessed via the icons on the device’s home-screen) over a mobile-friendly website or web app are.
Benefits of a mobile app
Native apps can be built to interact with all the features that the phone offers like accelerometer, the camera and GPS.
They aren’t limited by a browser and can be used offline.
Better User Experience
Smartphone apps function quicker and more smoothly than mobile browsers or desktop computers.
When using a mobile app, visitors tend to spend 3-4 times longer online than they would using a mobile site5.
Your app will reside on the AppStore, Google Play and/or Windows Marketplace, so you’ll automatically be getting your app in front of people whose intent is to download an app.
There are, of course, downsides to using a mobile app, such as the user having to download it before they can use it and potentially more complicated maintenance issues, but we’ll talk these over with you.
Sometimes the question isn’t whether a mobile app is better than a web app, or vice versa, therefore we also offer the option of a hybrid app which contains a mixture of both mobile and web app functionality.
Mobile app technology and process
Mobile app platforms: iOS, Android, Windows
At Imperial IT, we strive for efficiency and value for money for our clients. It’s alien to us to build the same app multiple times to cater for the “big three” mobile platforms: Android, iOS and Windows. Our solution means that we can write apps that interact with the phone or tablet hardware – for example, the camera, flash, accelerometer and so on – thereby developing genuine native mobile applications created specifically for the targeted platform. The benefit for you is quick, cost-effective development.
Some companies prefer to solve the “write once” problem by using HTML5 applications within a browser frame. Whilst this is sometimes appropriate, we would only do this when the client agrees or prefers this approach.
Mobile app prototype
Once we’ve talked through your requirements and suggested any functionality we think you’ll benefit from, we’ll create a prototype so you can see and ‘play’ with your new app as it takes shape. This allows all parties to flag any design or functionality that isn’t quite right, ensuring that the finished mobile app looks and functions exactly how you want it to.
Mobile app delivery
Once we’ve delivered your mobile app, we:
Intellectual Property (IP) Rights
Fully transfer the Intellectual Property (IP) Rights to you
Full App Training
Offer full training on your app, on site or at our office in London. Our apps are intuitive, so you shouldn’t need it, but it’s there if you’d like it
Provide an optional ongoing support service, including an agreed service level agreement (SLA) and access to our in-house developers via our helpdesk
Optional Hosting with us
Offer optional hosting, we’ve heavily invested in a secure, scalable and lightning fast infrastructure with industry leaders, it’s a handy service if you’d rather not get involved with installing specialist server hardware
For more information on all the things that we offer as part of our service, take a look at our Working With Us page.